We will discuss the reality of what it takes and the pros and cons of self-promoting your own CD to the FAI Folk DJ chart. A basic overview will be given of the promotion process and the work involved so that artists can make informed decisions if self-promotion is something they could consider. We will discuss building a support team for various aspects of CD promotion — including album graphic design, website updating, publicity, one-sheet copy, and track descriptions. Two folk DJs will share their experience of what is helpful to them when an artist sends a project. Handouts will be provided.