NERFA News
Monetizing the Internet
Dylan Shinholser is a Richmond, VA-based live event expert who specializes in helping businesses, brands, entertainers, and so many more produce and monetize in person OR virtual experiences. Representing Viewstub, an online tool for creating and streamlining online events, Dylan has worked with Bands, Conferences, even Superbowl Parties to craft experiences that justify their cost.
Rebecca Loebe is a touring singer/songwriter who enjoys climbing trees, flying kites, exploring new places, sleeping in her own bed, writing songs that help people process their emotions, thrift store shopping, eating sushi, catching up with friends, and playing with her puppy. She is from Atlanta, Georgia, and is currently based in Austin, Texas. Having just published her first book, “Launch Planning for Patreon”, Rebecca has successfully created a means of establishing a salary for her art and is looking forward to sharing her journey.
Chris Robley is a singer-songwriter and award-winning poet who’s made his home in the mill town of Lewiston, Maine. He’s on the marketing team at CD Baby, and for more than a decade has edited the DIY Musician Blog and been the co-host of the DIY Musician Podcast, both industry-leading resources for independent musicians looking for actionable career advice. Robley serves as Senior Content Marketing Manager for CD Baby and associated brands such as Show.co and HearNow.
How to Produce an Online Show
Necessity is the Mother of Invention. Livestreaming brought performance technique into a powerful new light in 2020. Starting with the light, and the camera, and the action. Our panel of livestream producers and performers will share and discuss what they’ve learned in the past year as the entire playing field shifted from the festival site to your living room. We will discuss platforms (StageIt, Twitch, Mandolin, Instagram, Facebook, YouTube, StreamYard, Zoom), gear (mics, cameras, lighting), room settings and staging, marketing your appearance, the frequency of going live, multi-media live and taped, fostering an interactive new online audience, chat and questions for engagement and community building, special guests, collaborations, partnering with venues and radio stations, and monetizing the appearance for you and your partners.
Jaimee Harris: On the heels of acclaimed debut Red Rescue, Jaimee Harris doesn’t disappoint with The Congress House Sessions, an intimate EP with stripped-down arrangements of selected songs. Recorded at the Congress House Studio by Mark Hallman (Carole King, Ani DiFranco) and Andre Moran (Sarah Borges, Rickie Lee Jones) and featuring Jane Ellen Bryant and Kris Nelson on backing vocals, Ray Bonneville on harmonica, Brian Patterson on electric guitar, and Sammy Powell on piano, this is no large, speaker-rattling production. Longtime friends add color, but what you’ll hear is Harris and her guitar, delivering performances close to what the songs were when conceived alone with her guitar. Harris demonstrates that her talent and command of her craft is undeniable, accompanied, or not. Whether there’s a rhythm section thumping behind her, or whether she’s alone with her Gibson “Gillie” on an empty stage, all eyes and ears are locked on Jaimee Harris.
Daniel Faga is the Technical Director of Sellersville Theater, a concert venue outside of Philadelphia that put on north of 300 events per year in The Before Times. In April he began producing, engineering and hosting Soundbooth Sessions, a livestream series on the Theater’s Facebook page which features a concert and conversation with a different artist each week. He is a graduate of Duquesne University with a Bachelor of Music in Music Technology.
Minneapolis based Singer-songwriter, Kellie Lin Knott, studied music and business in Boston and has worked in marketing, booking, arts administration and streaming tech. When the pandemic hit, Kellie helped several artist friends quickly create strategies to go LIVE. What started as a very part time offering quickly grew into a full-time business. Since March 2020, Kellie has experimented with many streaming platforms, sound set ups and creative solutions for entertaining an audience online and now runs a one woman business offering streaming solutions for independent artists, as well as tech support and coaching for those wanting to learn how to create and monetize their own livestreams. Kellie continues to write and play music as a solo artist and as a for-hire vocalist, rhythm guitarist and songwriter. She is currently writing songs for her next solo project.
